In a strategic move, VitaDairy introduced “Colos Gain” with an engaging match-3 game. This innovative approach amplified engagement and solidified VitaDairy’s market presence.
Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.
Transforming Shopping into a Thrilling Experience with 7 Eleven Vietnam’s “Thả Vận May, Triệu Quà Hay” Campaign
Gamification in retail refers to using game-like elements, mechanics and design in non-game settings to engage customers and create an enjoyable shopping experience. It involves incorporating elements of fun, competition, rewards and challenges into the retail environment.
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