Lay’s, an eminent name in the snack industry, has introduced Lay’s MAX, a groundbreaking addition to their product line. Drawing inspiration from the engaging dalgona scene in the hit series Squid Game, Lay’s utilized cutting-edge AI technology to tackle intricate gameplay challenges, enhancing user engagement.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Lay’s aimed to launch and educate the market about Lay’s MAX, a product set to compete with similar offerings like Swing MAX. The challenge was two-fold: accurately identifying real potato pieces and ensuring players replicated the given shapes precisely. Addressing these hurdles was crucial to provide an enjoyable yet challenging gaming experience. Standing out in the market amidst tough competition was a core challenge.