Featured case studies
Hyundai Jump School “Pioneers” New Path with Gamification, Recruiting Unique Volunteers
The “Dream and Go” campaign spreads the message “Be brave to dream and go” through gamification activities on a microsite. Using a lucky wheel game, the campaign offers many attractive prizes, engaging players through various mechanisms.
Turning 1 Year Old – Xanh SM Family joyfully sends gifts nearly “7 billion VND” in the “Electric Fun” campaign.
The “Electric Fun” campaign spreads the message “Electric Fun – Run for Green Reward Rush” through Gamification integrated directly into the Xanh SM app. The campaign uses a game that challenges both reflex skills and luck, along with milestones to qualify for prizes.
Tradition combined with Technology – Lay’s Smile brought customers Good Fortune.
To seize Tet promotion opportunity, Suntory Pepsico launched the “Lay’s Cười Vui” campaign. This creative social media challenge aimed to not only promote the new product, but also engage users and boost brand awareness.
Xanh SM exploded with the “Green Tet” campaign – Welcoming the New Year 2024.
As the Lunar New Year approaches, the demand for vehicle usage increases significantly. Understanding this, Xanh SM has launched the “Green Tet” campaign to emphasize the brand’s role in promoting environmental friendliness and social responsibility.
Boosting Health and Engagement: The VitaDairy’s “Colos Gain” Campaign
In a strategic move, VitaDairy introduced “Colos Gain” with an engaging match-3 game. This innovative approach amplified engagement and solidified VitaDairy’s market presence.
Bringing Gamification to Digital Banking – Techcombank
Gamification has emerged as the next frontier in digital banking, revolutionizing the market and establishing new benchmarks for customer engagement and financial literacy as financial institutions search for creative ways to connect with their customers.
