In a strategic move, VitaDairy introduced “Colos Gain” with an engaging match-3 game. This innovative approach amplified engagement and solidified VitaDairy’s market presence.
Gamification has emerged as the next frontier in digital banking, revolutionizing the market and establishing new benchmarks for customer engagement and financial literacy as financial institutions search for creative ways to connect with their customers.
Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.
Transforming Shopping into a Thrilling Experience with 7 Eleven Vietnam’s “Thả Vận May, Triệu Quà Hay” Campaign
Gamification in retail refers to using game-like elements, mechanics and design in non-game settings to engage customers and create an enjoyable shopping experience. It involves incorporating elements of fun, competition, rewards and challenges into the retail environment.
The financial sector has recognized the potential of gamification to improve customer engagement, drive desired behaviors, and foster financial literacy.
VP Bank is a leading bank in Viet Nam that has embraced gamification as a core strategy to enhance customer engagement and promote financial literacy.
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