Boosting Health and Engagement: The VitaDairy’s “Colos Gain” Campaign
In a strategic move, VitaDairy introduced “Colos Gain” with an engaging match-3 game. This innovative approach amplified engagement and solidified VitaDairy’s market presence.
Revolutionizing FMCG Marketing – Lay’s MAX Dalgona Challenge
Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.
Transforming Shopping into a Thrilling Experience with 7 Eleven Vietnam’s “Thả Vận May, Triệu Quà Hay” Campaign
Gamification in retail refers to using game-like elements, mechanics and design in non-game settings to engage customers and create an enjoyable shopping experience. It involves incorporating elements of fun, competition, rewards and challenges into the retail environment.
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