The “Nutritious Land” campaign offers users a fresh and engaging experience as a way to express gratitude to their customers. By combining entertainment and education, VitaDairy seeks to creatively show appreciation and deepen customer engagement, reaffirming its commitment to improving lives through nutritious products and consumer-focused services.
The “Dream and Go” campaign spreads the message “Be brave to dream and go” through gamification activities on a microsite. Using a lucky wheel game, the campaign offers many attractive prizes, engaging players through various mechanisms.
The “Electric Fun” campaign spreads the message “Electric Fun – Run for Green Reward Rush” through Gamification integrated directly into the Xanh SM app. The campaign uses a game that challenges both reflex skills and luck, along with milestones to qualify for prizes.
To seize Tet promotion opportunity, Suntory Pepsico launched the “Lay’s Cười Vui” campaign. This creative social media challenge aimed to not only promote the new product, but also engage users and boost brand awareness.
As the Lunar New Year approaches, the demand for vehicle usage increases significantly. Understanding this, Xanh SM has launched the “Green Tet” campaign to emphasize the brand’s role in promoting environmental friendliness and social responsibility.
In a strategic move, VitaDairy introduced “Colos Gain” with an engaging match-3 game. This innovative approach amplified engagement and solidified VitaDairy’s market presence.
Gamification has emerged as the next frontier in digital banking, revolutionizing the market and establishing new benchmarks for customer engagement and financial literacy as financial institutions search for creative ways to connect with their customers.
Turn-based games are games that break down gameplay into turns, with players taking turns as they play. They are mostly strategy games, but can also include other genres like board games, role-playing games, and adventure games.
Gamification can also help FMCG brands create new products or launch new marketing campaigns, which can drive sales and increase brand awareness.
Gamification in retail refers to using game-like elements, mechanics and design in non-game settings to engage customers and create an enjoyable shopping experience. It involves incorporating elements of fun, competition, rewards and challenges into the retail environment.
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