For over three decades, Techcombank has been a pioneering force in Vietnam’s banking sector, committed to fostering growth, prosperity, and financial well-being. Constantly innovating, Techcombank embarked on a digital transformation journey to deliver seamless customer experiences online and offline. Their dedication to innovation led to the creation of their first gamification campaign, “Khai Lễ Đại Cát.”
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Techcombank faced the critical challenge of bolstering their Current Account Savings Account (CASA) numbers, a pivotal goal to maintain and elevate their financial stability. Additionally, they aimed to enhance customer engagement, awareness, and retention, stand out from competitors, and attract new customers to further solidify their position in the market during the Tet holiday.
What did TriPlayZ do
The Results
- CASA Growth: The campaign significantly boosted the CASA numbers, achieving the primary and most crucial goal set by Techcombank
- Increased Customer Engagement: Users enthusiastically participated in the games, resulting in a surge of app activity and prolonged engagement with the brand. Successfully optimize every moment to interact and keep them stay longer with the mobile app, since customers only need to use the applications of service providers like banks a few minutes a day.
- Competitive Advantage: Techcombank showcased its commitment to innovation and customer satisfaction, setting new standards in the banking industry and gaining a competitive edge.
- Attracting New Customers: The campaign's success and positive customer feedback attracted new customers to the Techcombank fold, further expanding its customer base.
