Embracing the vibrant spirit of Bunpimay – the traditional Lao New Year – Xanh SM joined hands with the Interactive Marketing team at TriplayZ to launch the “Water Splash Festival” campaign. This digital-first experience brings cultural heritage to life in a refreshing, innovative format for Lao users.
In celebration of Xanh SM’s 2nd anniversary, the brand—partnering with the Interactive Marketing team at TriPlayZ—is launching a nationwide exploration campaign, delivering fresh and exciting experiences to its users.
TriPlayZ presents a unique proposal for MSB’s interactive activities during the Lunar New Year. The distinctive combination of AI technology and messages of good fortune has delivered an impressive user experience throughout this campaign.
To make this Lunar New Year more joyful and rewarding, Xanh SM and TriPlayZ introduce “Lucky Red Envelope”, an engaging in-app minigame where users can win prizes instantly. By flipping cards and matching pairs, players can receive lucky money and other exciting rewards. With a total prize pool of 36 billion VND, every play is a chance to win! Additional turns can be earned by checking in daily or sharing the game with friends.
The campaign “Conquer the Ice Peak, Beat the Fever with Bye-Bye Fever Penguin” will be carried out in October and November of this year, utilizing multi-channel communication strengths alongside engaging interactive activities to attract users to explore Hisamitsu’s flagship products and brand.
The “Nutritious Land” campaign offers users a fresh and engaging experience as a way to express gratitude to their customers. By combining entertainment and education, VitaDairy seeks to creatively show appreciation and deepen customer engagement, reaffirming its commitment to improving lives through nutritious products and consumer-focused services.
The “Dream and Go” campaign spreads the message “Be brave to dream and go” through gamification activities on a microsite. Using a lucky wheel game, the campaign offers many attractive prizes, engaging players through various mechanisms.
The “Electric Fun” campaign spreads the message “Electric Fun – Run for Green Reward Rush” through Gamification integrated directly into the Xanh SM app. The campaign uses a game that challenges both reflex skills and luck, along with milestones to qualify for prizes.
As the Lunar New Year approaches, the demand for vehicle usage increases significantly. Understanding this, Xanh SM has launched the “Green Tet” campaign to emphasize the brand’s role in promoting environmental friendliness and social responsibility.
Turn-based games are games that break down gameplay into turns, with players taking turns as they play. They are mostly strategy games, but can also include other genres like board games, role-playing games, and adventure games.
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