VitaDairy, a key player in the dairy industry, has been dedicated to providing nutritious and high-quality dairy products to its customers. With a commitment to innovation, VitaDairy constantly strives to introduce new and beneficial products to the market. One such product is “Colos Gain,” a revolutionary addition to their product line aimed at promoting weight gain while boosting immune health.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
VitaDairy faced the challenge of effectively introducing “Colos Gain” to their target audience. They aimed to increase trial rates, drive engagement, and gather accurate customer information. Additionally, they sought to educate their customers about the nutritional benefits of “Colos Gain.”
What did TriPlayZ do
The Results
- Increased Trial Rates: The engaging game attracted a significant number of players, effectively driving trial rates for the new "Colos Gain" product line.
- Enhanced Customer Engagement: The game's interactive nature and competitive leaderboard encouraged players to engage more deeply with the brand and the product.
- Educated Customer Base: The game served as an effective platform to educate customers about the nutritional benefits of "Colos Gain," enriching their understanding of the product.
- Accurate Customer Data: The campaign successfully collected accurate customer information, facilitating future targeted marketing efforts.
