Lay’s, an eminent name in the snack industry, has introduced Lay’s MAX, a groundbreaking addition to their product line. Drawing inspiration from the engaging dalgona scene in the hit series Squid Game, Lay’s utilized cutting-edge AI technology to tackle intricate gameplay challenges, enhancing user engagement.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Lay’s aimed to launch and educate the market about Lay’s MAX, a product set to compete with similar offerings like Swing MAX. The challenge was two-fold: accurately identifying real potato pieces and ensuring players replicated the given shapes precisely. Addressing these hurdles was crucial to provide an enjoyable yet challenging gaming experience. Standing out in the market amidst tough competition was a core challenge.
What did
TriPlayZ do
The Results
- The campaign generated substantial buzz, capturing the audience's interest and curiosity regarding Lay's MAX.
- There are a total of 25K submissions to the campaign.
- The fusion of an engaging Squid Game-inspired concept with AI integration positioned Lay's MAX as a standout product in a competitive market. This success sets the stage for future advancements, ensuring Lay's MAX remains a preferred choice among consumers.
