VitaDairy Leads the Game: Pioneering Long-Term Gamification, Creating a Unique Connection with Customers
VitaDairy, one of the prominent brands in Vietnam’s dairy industry, is committed to delivering high-quality, nutritious dairy products to consumers. Founded with the motto “FOR PEOPLE,” VitaDairy’s mission is to nurture vitality while contributing to the common good of society. Through this campaign, VitaDairy aims to offer users a fresh and engaging experience as a way to express gratitude to their customers. By combining entertainment and education, VitaDairy seeks to creatively show appreciation and deepen customer engagement, reaffirming its commitment to improving lives through nutritious products and consumer-focused services.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
VitaDairy aims to overcome market challenges by expanding its customer base, increasing brand loyalty, and improving product awareness. VitaDairy seeks to leverage data analytics to attract new users while strengthening relationships with existing customers. Through creative engagement strategies, especially via the Rewards App (VitaDairy – Exchange spoons and collect gifts) and its website, VitaDairy strives to enhance brand recognition, educate consumers about its products, and build a larger, more loyal customer community in the competitive dairy market.
What did TriPlayZ do
Introducing “Nutritious Land” – an enchanting virtual world where everyone can freely explore exciting destinations like Nutrient Spring and Knowledge Garden. And this is just the beginning – we’ll continue to expand with many more captivating lands in the future!
This game is specially designed to achieve VitaDairy’s goals through an engaging gamification experience. Seamlessly integrated into the Reward App and website, this campaign offers a diverse experience that combines various exciting game genres while helping users better understand the nutritional value of VitaDairy products.
- Virtual Character: Raising Baby Milk
We created a personalized virtual character called “Baby Milk” for each user, tailored to match their unique personality. Users can nurture, dress, and interact with their Baby Milk, forming a strong emotional connection. This core gameplay element encourages users to participate in engaging mini games, where they collect vital nutrients to help their Baby Milk grow and thrive. This innovative approach significantly boosts user interaction, driving increased usage of the Reward App, attracting new users, and fostering higher customer engagement.
- Match-3 Game: Nutrient Spring
TriPlayZ developed an addictive match-3 game where players connect gem-like nutrients from VitaDairy products. As players progress, they earn corresponding nutrients to help their Baby Milk grow and receive in-game rewards. This entertaining approach effectively educates players about product benefits while keeping them engaged.
- Word Game: Knowledge Garden
Our word game is designed to deepen users’ understanding of VitaDairy’s product range. Players create complete words by connecting letters, aiming to match enough words in rows. Successful matches reward players with nutrient gifts from the Knowledge Garden to nurture their Baby Milk. This game not only enhances product knowledge but also aids in informed decision-making when selecting the right VitaDairy product.
- Customer Information Collection
To ensure accurate customer information, participation in the game required users to provide essential details, allowing VitaDairy to build a comprehensive customer database for future engagements.
Download the VitaDairy – Exchange Spoons for Gifts app now: https://onelink.to/vitadairy or visit the link: https://xusodinhduong.vitadairy.vn/ to explore “Nutritious Land” and claim countless exciting rewards in this magical world!
The Results
- Enhanced User Engagement: The "Nutritious Land" campaign, with its diverse gaming experiences, significantly boosted user interaction with the Reward App and website.
- Valuable Data Collection: The campaign facilitated the collection of essential customer information, enabling VitaDairy to build a comprehensive database for future marketing and engagement strategies.
- Improved Product Education: Through gamification, users gained a deeper understanding of VitaDairy's product range and nutritional benefits.
- Increased Brand Awareness: By integrating the campaign across multiple platforms, VitaDairy likely increased its visibility in the competitive dairy market.
