Deliver an Engaging User Experience with MSB Through the Dynamic AI Experience “Profitable Tet Claims”
Vietnam Maritime Commercial Joint Stock Bank (MSB) is one of the leading joint-stock commercial banks in Vietnam, offering a wide range of financial services to individual, corporate, and institutional clients. With a vision to become the most trusted and customer-centric bank, MSB aims to deliver a modern and convenient financial experience. MSB’s mission is to create sustainable value, driving the growth of its customers and the community through flexible, innovative, and effective financial solutions.
Challenges
Aligned with its mission and vision, MSB consistently strives to provide a convenient and modern customer experience. In this campaign, MSB aims to promote the “Endless Profit” feature with a fresh and creative approach. The solution is designed to reflect the campaign’s message and goals, focusing on increasing user engagement, raising awareness, and improving customer retention — setting MSB apart from competitors.
Implementation Scope
Understanding MSB’s customer needs, TriPlayZ collaborated with its partners to develop and execute a comprehensive solution tailored to MSB’s actual requirements. Specifically, TriPlayZ proposed and designed the following ideas:
Game Concept and Design: Developed the game content based on MSB’s requirements, leveraging the concept of lì xì (lucky money) and messages of good fortune to convey the bank’s message of “Profitable Tet.”
Faceswap AI & Video Generating Tech Development: Deployed specialized AI solutions integrated into a modern server infrastructure to meet the campaign’s performance requirements for speed, stability, and overall efficiency.
Deployment on Zalo Mini App: Leveraging extensive experience in Zalo Mini App development, TriPlayZ quickly developed, tested, and introduced the game to users, ensuring a seamless and engaging experience.
Results
- Enhanced Brand Awareness: The campaign successfully highlighted the “Endless Profit” feature and MSB's core message.
- Pioneering Banking Solutions: The application of advanced AI technology in marketing established MSB’s leadership in the industry.
- Increased User Engagement: The campaign offered a fresh and engaging experience, which spread effectively across multi-channel communication efforts.
- Seamless User Experience: Deployment on Zalo Mini App simplified the participation process, making it easier for MSB to reach and engage a broader audience.
