The campaign “Conquer the Ice Peak, Beat the Fever with Bye-Bye Fever Penguin” will be carried out in October and November of this year, utilizing multi-channel communication strengths alongside engaging interactive activities to attract users to explore Hisamitsu’s flagship products and brand.

The “Nutritious Land” campaign offers users a fresh and engaging experience as a way to express gratitude to their customers. By combining entertainment and education, VitaDairy seeks to creatively show appreciation and deepen customer engagement, reaffirming its commitment to improving lives through nutritious products and consumer-focused services.

The “Dream and Go” campaign spreads the message “Be brave to dream and go” through gamification activities on a microsite. Using a lucky wheel game, the campaign offers many attractive prizes, engaging players through various mechanisms.

The “Electric Fun” campaign spreads the message “Electric Fun – Run for Green Reward Rush” through Gamification integrated directly into the Xanh SM app. The campaign uses a game that challenges both reflex skills and luck, along with milestones to qualify for prizes.

As the Lunar New Year approaches, the demand for vehicle usage increases significantly. Understanding this, Xanh SM has launched the “Green Tet” campaign to emphasize the brand’s role in promoting environmental friendliness and social responsibility.