Turning 1 Year Old – Xanh SM Family joyfully sends gifts nearly “7 billion VND” in the “Electric Fun” campaign.
Xanh SM, or Taxi Xanh SM, is a leading electric car brand in Vietnam, established in March 2023 by Vingroup Corporation. Primarily operating in the electric taxi service and electric car rental sector, Xanh SM aims to pioneer in promoting green mobility in Vietnam. With a mission to provide environmentally friendly travel experiences, Xanh SM aims to contribute to improving the quality of life for the people of Vietnam. The brand operates mainly in large cities where there is high demand for transportation, with millions of users on the app. Xanh SM is not just a mode of transportation but also a symbol of green living and environmental protection.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
As a new brand in the industry, Xanh SM faces challenges in acquiring new users and retaining current users while constantly competing with other potential competitors. Therefore, on the occasion of its 1st anniversary of operation and development in the Vietnamese market, Xanh SM took advantage of the opportunity to make a big splash and win over the market. With its 1st birthday celebration campaign, Xanh SM increased brand awareness among new customers and strengthened its position with current customers by offering a very special reward, with a total value of up to 7 billion VND.
What did TriPlayZ do
The “Electric Fun” campaign spreads the message “Electric Fun – Run for Green Reward Rush” through Gamification integrated directly into the Xanh SM app. The campaign uses a game that challenges both reflex skills and luck, along with milestones to qualify for prizes.
- “Driving” game simulating “endless runner”: The driving game accumulates coins attractively on the Xanh SM app. Participants control Xanh SM taxi cars to accumulate as many coins as possible to receive a “big gift box”. All “gift boxes” contain various rewards of different values, and players have 2 free attempts per day to test their luck. If they run out of attempts, participants can obtain more attempts by experiencing Xanh SM’s services.
- Diverse rewards: This game offers a range of attractive rewards, including thousands of free rides, discount codes for travel, Xanh Gift Card vouchers, and special gifts from Xanh SM’s partners such as vacations at Vinpearl, amusement park tickets at VinWonders, as well as Asian tours from BestPrice Travel. This activity not only helps customers receive more benefits but also increases app traffic and promotes future user growth.
- Competitive advantage: The campaign provides a unique Gamification experience, the first of its kind in the ride-sharing app sector. Pioneering this unique experience has helped Xanh SM enhance the effectiveness of its marketing campaign, especially on the meaningful occasion of its 1st birthday
The Results
- Attracting new users: The campaign has seen a significant increase in attracting new users, especially during peak holiday days (from April 27 to May 1), with the number of game participants doubling or tripling compared to normal.
- Increasing loyalty: With Gamification, receiving gifts only requires participation, Xanh SM has increased customer affection and loyalty towards the brand.
- Competitive advantage: Xanh SM has strengthened its position in the market by leading in the development of the Gamification campaign, attracting users, and providing many benefits to game participants.
- Creating a “big buzz” for Xanh SM: This campaign marks a major milestone for Xanh SM in the industry, with millions of participants, an impressive achievement for a new brand.
