Tradition combined with Technology – Lay’s Smile brought customers Good Fortune.
Lay’s Vietnam wanted to make a splash with a new packaging launch, and what better time than during the high-demand Lunar New Year period? To seize this opportunity, they launched the “Lay’s Cười Vui” campaign. This creative social media challenge aimed to not only promote the new product, but also engage users and boost brand awareness. By perfectly capturing the essence of the festive season, a time for togetherness and celebration, Lay’s Vietnam aimed to position their new offering as a key element of Lunar New Year celebrations.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Lay’s Vietnam wanted to make a splash with a new packaging launch, and what better time than during the high-demand Lunar New Year period? To seize this opportunity, they launched the “Lay’s Cười Vui” campaign. This creative social media challenge aimed to not only promote the new product, but also engage users and boost brand awareness. By perfectly capturing the essence of the festive season, a time for togetherness and celebration, Lay’s Vietnam aimed to position their new offering as a key element of Lunar New Year celebrations.
What did TriPlayZ do
Personalized Experience: Harnessing the power of AI, we created a one-of-a-kind experience. Our AI seamlessly integrates users’ selfies into a variety of eye-catching visual cards. This innovative technology ensures a perfect fit and delivers a fun and personalized experience.
Strategic Design: Additionally, we devised a strategic marketing approach to spotlight Lay’s Tết version and position it as a distinctive choice for consumers. Creative concepts, influencer partnerships, combined with an interactive website were some of the tactics employed to enhance product visibility and market penetration.
Prizes and Rewards: To incentivize participation, we offered exciting prizes. Participants could win Lay’s Tết version chips, phone cards, headphones, and even a grand prize of 2 iPhone 15 Pro Max 512GB.
The Results
- New Product Promotion: The game served as a key interactive activity for Lay's Lunar New Year campaign, successfully promoting the product Lay's snack Tết edition.
- Enhanced Customer Engagement: The game's interactive nature and simplicity encouraged users to engage more deeply with the brand and the product.
- Accurate Customer Data: The campaign successfully collected accurate customer information, facilitating future targeted marketing efforts.
