Developing the Kerdant Platform: Shaping a “Personalized” Investment Experience for Individual Clients
Kerdant is a financial investment platform providing CFD trading services on various asset classes, including stocks, ETFs, commodities, indices, cryptocurrencies, and forex. Founded in 2024, Kerdant was created with the goal of providing easy, flexible, and efficient access for both individual and institutional investors.
With advanced technology and an intuitive management system, Kerdant supports customers 24/7, delivering seamless trading experiences and fast transaction processing, thus creating a reliable investment environment for all users.
Challenges
As a provider of financial investment services, Kerdant aims to build a modern investment platform optimized for users, focusing on ease of use, cross-platform accessibility, and dedicated customer support.
Additionally, the development team seeks to create a safe, transparent, and highly supportive investment environment. This emphasizes the importance of implementing data processing and presentation technologies that enhance the overall experience for investors.
Implementation Scope
TriPlayZ collaborated closely with Kerdant to realize the vision of an entirely new investment platform, built on three key pillars: sustainability, modernity, and stability. To achieve this, a variety of initiatives were implemented:
Website Design and Development:
We developed a simple, user-friendly website for Kerdant, making it easy for investors to explore the platform. The site features flexible interactive capabilities and cross-platform support to ensure a seamless user experience.
Brokerage System Development for Kerdant:
Leveraging EAERA’s core technology and the integration expertise of TriPlayZ’s tech engineers, we developed a brokerage system with two main components:
- Client Portal:An integrated system that allows Kerdant clients to easily create and monitor investment accounts, perform deposit and withdrawal transactions, and receive support from the Kerdant team through a unified interface.
- Back Office System:A backend support system that helps the management team track operational metrics in detail, proactively monitor, and adjust according to Kerdant’s real-time needs, ensuring efficient and stable operations.
Results
- Increased Customer Conversion: The new user interface not only improved aesthetics but also effectively facilitated the conversion of new users into active traders, contributing to significant customer growth for Kerdant.
- Optimized Trading Experience and Simplified Account Management: Kerdant's interface and account management system allow clients to easily control and monitor their activities, enhancing user efficiency and satisfaction.
- Enhanced User Experience: By integrating data visualization, Kerdant provides a smooth and intelligent investment experience that leaves a strong impression on customers from their first interaction.
- Improved Business Reliability: A secure account management system and comprehensive customer support services have contributed to building customer trust, solidifying Kerdant's position from the start.
